Aspen’s multimedia approach was so ahead of its time that it’s perhaps only in today we can fully appreciate them - a must-see for anyone with an interest in magazines.
Who: Aspen magazine has a reputation far beyond its relatively small sixties footprint. In the art world it is renowned for the then young artists it persuaded to contribute during its brief ten-issue run.
What: The cult 1960s magazine featured contributions by prolific artists, musicians and writers including Peter Blake, William S.Burroughs, John Cage, Ossie Clark, Marcel Duchamp, David Hockney, John Lennon, Lou Reed and Yoko Ono.
Few magazines remain and on display are all ten complete sets of the rarely seen publication. Issued in a box, Aspen was one of the first multi -media magazines and became a time capsule of the period. It was conceived by Phyllis Johnson, a former editor for Women’s Wear Daily and Advertising Age, and inspired by Aspen, Colorado, a popular ski resort at the time. Each distinctive issue had a different editor and designer who took complete control of the magazine.
On show is Andy Warhol and David Dalton’s Pop Art issue including a detergent box cover, and a special British issue with British Knickers, a sewing pattern by fashion designer Ossie Clark, souvenirs found by Peter Blake and The Lennon Diary 1969, a diary of the future written by the Beatles musician. Other highlights include films by Robert Rauschenberg and Robert Morris, recordings by Yoko Ono, John Lennon, William S. Burroughs and Marcel Duchamp, essays by Roland Barthesand Susan Sontag, and a psychedelic issue edited by AngusMacLise, the original drummer from the Velvet Underground.
When: 11 September 2012 – 3 March 2013
Where: Whitechapel Gallery, 77-82 Whitechapel High Street, London E1 7QX
For more information on the exhibition, read this brilliant article from the guys at magculture: magculture.com/blog/?p=14957